About Starbucks?

Starbucks, a leading coffee brand, has been established in America on 30th March 1971. The coffee house chain has since spread its roots to other parts of the world, with over 22,551 shops worldwide. Starbucks is known for its variety of coffee drinks, and its commitment to quality and customer service.

Starbucks’ CRM strategy

Starbucks has a very effective recipe for managing its relationship with its customers. Strategies are established to connect and set up interaction between Starbucks and its existing and upcoming customers. Starbucks also gets access to the historical data of its customers. Starbucks implements certain programs or strategies intending to generate high revenue and profit along with carrying on a good relationship with its customers.

Programs introduced by Starbucks as a part of its CRM?

Starbucks uses customer loyalty programs to keep customers coming back. Programs that are used in conjunction with CRM are:

  1. Free drinks for regulars.
  2. Rewards for spending money.
  3. Exclusive deals for loyal customers.
  4. Discounts on food and drinks for frequent visitors. ..

Consona

Starbucks uses a 360 degree view of its customer database in Consona to keep track of daily activities, customer information, business processes, and data collection that can be used in decision-making.

My Starbucks Rewards

Every time a customer spends $3.92 at Starbucks, they are rewarded with one star on their registered Starbucks card. The more stars the card has, the greater the rewards. The customer is supposed to register their Starbucks card first in order to get the most benefits from it. ..

The first reward level is for customers who spend $10 or more in a single visit. The second reward level is for customers who spend $15 or more in a single visit. The third reward level is for customers who spend $20 or more in a single visit. The first and second rewards levels are available to customers who are current Starbucks Rewards members. The third reward level is available to customers who are not currently a Starbucks Rewards member, but have made at least one purchase at the store within the past 12 months.

My Starbucks Idea

Starbucks has implemented a system in its CRM that takes customer feedback into account. This system allows the coffee chain to improve its services and products.

Starbucks has a platform that allows users to directly interact with the company and give their ideas, feedback, votes, and reviews. This platform helps Starbucks get to know what their customers think and thus helps them in improving. My idea was initiated in 2008 and retired after a decade in 2018. This enabled the customer to think that they are being listened to and their feedback matters. My idea increased Starbucks’ customer loyalty.

Starbucks continues to take customer feedback seriously. It still encourages its customers to put in suggestions and reviews through Twitter and its official website.

Starbucks’ recipe for its effective CRM

Starbucks successfully uses its customer database to reach out to the public. After researching customers’ Dates of Birth, Starbucks wished the customer via email and gave them a redeemable postcard which effectively increased its customer loyalty.

  1. Creating a relationship with customers through personalized service
  2. Offering exclusive deals and discounts
  3. Responding quickly to customer inquiries
  4. Making it easy for customers to order and pay for their drinks
  5. Making it easy for customers to find their nearest Starbucks store ..

Starbucks has a well-established relationship with its customers through its customer relationship management system, CRM. Its extraordinary schemes and offers allow it to attract more and more customers and thus enables it to outstand in the market.