What is Pottery Barn?

  • Home Depot
  • Lowe’s
  • Sears
  • J.C. Penney

Crate and Barrel

Crate and Barrel is a well-known international home décor store chain with over 100 stores across the United States and Canada. They have a net revenue of over US$ 1.6 billion in 2018. Their stores are located in all parts of the world, with a focus on providing high-quality home decor products at an affordable price.

In 1962, Gordon Segal and Carole Segal started Crate and Barrel in Chicago, intending to offer incredible home décor design for an affordable price. Even now their products are directly imported from European manufacturers. They offer Thai, Mexican, and Indian products also. It was Crate and Barrel that made the Vignette style of display of products popular all over the US. Since 1998 the company has been owned by Otto GmbH & Co KG.

Wayfair

Wayfair Inc. is an American furniture and home goods e-commerce company with over 14 million products selling through its website. The company which is headquartered in Boston, Massachusetts, has warehouses all over the US, Canada, Germany, Ireland, and the UK. It was founded by Niraj Shah and Steve Conine in August 2002 as CSN and sold media stands and storage furniture through the website racksandstands.com. In 2011 that CSN become Wayfair. Currently, they have a revenue of US$ 13.7 billion with a net income of US$ 131 million. Approximately 16,681 employees work for Wayfair, including 2,300 engineers.

Restoration Hardware

RH is an American home furnishings company with 36 stores across the US and Canada. The company has a revenue of $3.76 billion and a net income of $689 million. Approximately 6500 employees work for RH, with Gary Friedman as CEO. ..

The company was started by Stephen Gordon in 1979 in California. They are an upscale company aimed at the rich market and recently they had made alterations to their agenda to go further upscale and for economically creamy layer customers. They have a full-time designer Suzi Bolognese working exclusively for RH.

Bed, Bath And Beyond

Bed, Bath and Beyond is an American chain of domestic merchandise retail stores. The company was founded in 1987 by Warren Eisenberg and Leonard Feinstein in New Jersey, US. Till 1987 the company was known as “Bed ’n Bath” and was later changed into Bed, Bath And Beyond. In 1992 June Bed, Bath And Beyond went public and now has a revenue of US$ 12.0 billion with a net income of US$ 424.9 million. Currently, New Jersey’s headquartered company has 1460 stores all over the US, Canada, Mexico, and Puerto Rico. Approximately 55,000 employees work for the company right now. ..

The Citizenry

The Citizenry is an e-commerce company founded in 2015 by Carly Nance and Rachel Bentley. The company’s mission is to introduce more authentic and aesthetic designs into the home décor market, and to break out from the traditional mass-produced, non-sustainable product. The Citizenry partners with artisans from 17 countries all over the world to bring their products directly to the customer through a free trade process. Unlike other traditional home décor brands, there will be a single design aesthetic for each season, with no pile of each design twice a year. ..

World Market

World Market is an American chain of imported retail sellers in home décor, furniture, and essentials. World Market was founded by William Amthor in 1958 in San Francisco, California. Currently, they are headquartered in Alameda with a revenue of US$ 963.8 million and a net income of US$ 16.5 million. World Market now has 258 stores all over the US, with 6127 employees. Till 2021 World Market was a subsidiary company of Bed, Bath And Beyond and later it was sold to Front Burner LP.

Home Goods

An American-based chain of home furnishing stores company is Home Goods, Inc. Home goods are owned by the JJX companies and a sister company of Marshalls. The 1992 started company currently has 814 stores all over the US and approximately 1500 employees working in all of those. Home goods generate a revenue of $1.98 billion. Parent companies have home décor stores all over Europe and in many other countries. It was as part of the expansion, they started Home Goods in the US. Home goods have a variety of collections in furniture, linens, cooking products, art supplies, and other home accessories. ..

Serena and Lily

In 2003, Serena and Lily Kanter, a leading brand in home décor retailing, was founded by Lily Kanter, then owner of Mill Valley Baby & kids company. With their success in the baby line of bedding collections and later the brand itself, they quickly became one of the most popular home décor brands.

In 2017, Serena Dugan herself was the exclusive designer of the brand. But later she left the company. Serena and Lily offer lifestyle brands in bedding, furniture, rugs, lighting, décor, etc. through a direct-to-customer business. The company headquartered in California, US has a revenue of US$ 144.40 million and 310 employees working all over its stores.

West Elm

West Elm is a retailer company that specializes in home furnishings. They were founded in 2002 and now they are headquartered in Brooklyn, New York. They have a net revenue of US$ 5.7 billion and an e-commerce revenue of US$ 3.1 billion. Even though West Elm is a high-end furniture brand, they are known for their approachable, affordable, and sustainable American-produced, home furnishings. Their exclusive collections are released each season, every year.

Target

Target Corporation is an American big-box department store chain headquartered in Minneapolis, United States. They’re the 8th largest retailer in the US with a revenue of US$ 106 billion and a Net income of US$ 4.368 billion. Target currently has 1,931 stores all over the US and Canada with a variety of stores including discount store Target, hypermarket “Super Target”, small-format stores, etc.

Target Corporation was founded in 1902 by George Dayton as a Dayton company. It was John F Geisse who came up with the idea of “Upscale discount retailing” and based on this John along with Douglas Dayton started the first Target store in 1962 in Roseville, Minnesota. Target corporation employs approximately 409,000 employees in their stores altogether.

IKEA

IKEA is a multinational conglomerate that designs and sells ready assembled furniture, kitchen appliances, and home décor along with home services. IKEA has been the world’s largest furniture retailer with a revenue of €41.9 billion. Currently, they have 445 stores in 50 countries including Europe, the US, Asia, North Africa, etc. IKEA was founded by a 17-year-old Ingvar Kamprad in 1943 in Sweden. The company, headquartered in the Netherlands, started its first store in the US in 1985.

IKEA is a furniture retailer that specializes in assembling furniture by themselves. This helps reduce the cost of the product and makes shipping and transportation easy. IKEA offers good quality products at a much lower cost, with a considerable discount. Modernist designs and eco-friendly, minimalist themes are key factors of their products.

The traditional home décor brands are seeing a resurgence in the e-commerce market. These brands include Pottery Barn, Crate and Barrel, Restoration Hardware, World Market, and many of this generation’s brands like The Citizenry, Serena and Lily, The Wayfair, West Elm. These online stores have seen success because they are convenient for consumers to access and they offer a variety of products that can be customized to fit the individual buyer.